articles

The following articles were developed with the needs of environmentally aware business people in mind.

We pride ourselves on being at the forefront of copywriting, web-design, marketing and green issues. These articles allow us to share some of this knowledge and expertise with you.

"7 Green Marketing Essentials - your checklist for success"
Being an environmentally aware business doesn't mean you can take short-cuts on your marketing material. Copywriter, web designer and green marketing professional Leigh Marlow outlines a simple, yet crucial cheklist of Green Marketing essentials. How does your business rate?........(view full article)

"Here's an easy way to introduce your business, and generate immediate interest"
Do you sometimes struggle to keep peoples attention when talking about 'what you do'? Green marketing professional Leigh Marlow looks at how you can maintain interest, about your business, for longer........
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"5 simple ways to improve your web copy"
It's never been more important for small and medium-sized businesses to have a strong web presence. However, writing for the web requires an understanding of its peculiar features. Leigh Marlow looks at how to avoid the most common mistakes that businesses make........(view full article)

"LOHAS - What every green business needs to know about their market"
LOHAS is an acronym for 'Lifestyles Of Health And Sustainability' - a recognised and rapidly growing market segment....... (view full article)

"5 more simple ways to improve your web copy"
So you've followed the guidelines from our previous article - '5 simple ways to improve your web copy'. Now, Leigh Marlow looks at how to make your web copy even more compelling and user friendly...... (view full article)

"The seven secrets of good web design"
For the small business owner, learning the ins-and-outs of the web is a time consuming, but necessary, process. Pitfalls abound. Copywriter and web-designer Leigh Marlow sets out the seven most important elements of good web design...... (view full article)

"Why green businesses are prospering"
Sustainability is the new business buzzword, but companies benefit big-time from paying more than just lip service. Evidence is mounting to suggest that organisations that embrace sustainability do as well as, or better, than their competitors..... (view full article)